Get started: Taking the first step to bigger marketing results

The Demand Gen Fix by GrowthMode Marketing

Growth can be a hard-fought journey – especially in this economy. And sometimes it is hard to know where to even begin with amping up efforts to improve revenue results.
In this episode, we are joined by fellow demand generation expert, Mary Keough, to talk about an initial step you can take to get on your way to the path that moves the needle and delivers bigger results through marketing to support your company’s growth mission.
We talk about how taking a look back at your marketing programs and tying it back to outcomes will arm you with information to map out a go-forward plan that can help point you in the right direction. Listen now to learn tips to get bigger results and sustainable long-term growth.
00:01 | Introduction
01:44 | Why playing the marketing short game is a mistake
03:31 | The importance of focusing on the marketing long game
08:01 | Analyzing goals, strategy, and KPIs
09:43 | Qualitative data analysis
10:39 | Quantitative data analysis
13:18 | Example of a company not using their CRM effectively
19:27 | Analyzing data to determine where leads are coming from
22:06 | Revenue as the ultimate measure of marketing success
24:01 | Focusing on leads with buying intent
26:42 | Own the result and contribute to growth
28:24 | Stop ineffective marketing tactics and focus on what works
30:07 | User experience matters, make it easy for prospects
31:27 | Tie marketing programs to outcomes to improve results
31:46 | Conclusion

The Demand Gen Fix is hosted by Deanna Shimota, CEO of GrowthMode Marketing. Listen to our team of marketing experts and featured guests drop knowledge on how HR tech companies can maximize the success of their marketing for today’s B2B prospects. Learn more at www.growthmodemarketing.com.