This Surfer Became A Millionaire From Founding UGG w/ Brian Smith (Founder)
Manage episode 356042142 series 3306537
Brian Smith is the founder of UGG. Brian was born in Australia, where he first developed his love of surfing. With just $500, he founded UGG Imports to bring sheepskin footwear to America. After seventeen years, as sales reached $15 million, he sold the business to Deckers Outdoor Corporation. The UGG brand has since exceeded $1 billion in international sales.
Brian is also the author of The Birth of a Brand, detailing his experience founding UGG, and speaks to entrepreneurs all over the world, inspiring them on their journey of building a business.
Twitter of Host (Shamus Madan): @mbitpodcast
Learn More About Brian's Book Here: https://www.amazon.com/Birth-Brand-Unlikely-Start-Up-Billion/dp/1582705380/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1677042731&sr=8-1
(0:00) Introduction and Background of Brian Smith, founder of UGG (3:13) The Role of Surfing in UGG's Origin Story (7:03) Growth Phases and Struggles of UGG (11:37) Turning Point: UGG's Advertising Strategy Shift (14:42) Understanding the Power of Emotions in Advertising (16:03) The Origin and Branding of UGG (17:15) The Challenges and Decisions in Brian's Entrepreneurial Journey (20:35) Key Lessons from Building UGG (24:31) Conquering Obstacles in Business and Wrap-up131 episoder