Dori Yona: How I Grew An App To 3.5 Million Users & Raised $1.5 Million To Help Companies Shut Down

The Dealroom with Shamus Madan

In this episode, Shamus Madan speaks with Dori Yona about his entrepreneurial journey, from his early ventures to the founding of Ernie. They discuss the challenges of shutting down a company, leading to the creation of Simple Closure, a solution that simplifies this process. Yona shares insights on customer acquisition, growth, and securing venture capital for Simple Closure.

Dori Yona is the co-founder and CEO of SimpleClosure, a startup that automates the process of shutting down a company. He is also a former co-founder and COO of Earny, a consumer fintech app that was acquired in 2021. In this episode, I sit down with Dori to learn about his entrepreneurial journey, the challenges and opportunities of the business closure industry, and how he raised $1.5 million in pre-seed funding in less than 24 hours without a pitch deck.

Twitter of Host (Shamus Madan): @mbitpodcast

Twitter of Guest (Dori Yona): @doriyona

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Learn more about Simple Closure here: https://simpleclosure.com/

(0:00) Introduction and guest introduction: Dori Yona (3:32) Dori's first experiences with entrepreneurship and early ventures (7:30) Founding of Ernie, a startup company, and its business model (14:30) Raising venture capital for Ernie and the shutdown of HashNAP (20:50) The challenges and complexity of shutting down a company (24:27) The inception of Simple Closure and its role in streamlining the shutdown process (29:00) Customer acquisition, growth, and venture capital funding for Simple Closure (34:49) Final thoughts, where to find more about Simple Closure, and advice for entrepreneurs