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The customer marketing glow up | Asha May | Ep. 97
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Asha May saw the marriage of customer success and marketing long ago - why do some still have trouble seeing it even now?
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⏱️ Timestamps:
00:00:00 - The smell of customer marketing
00:00:47 - Introducing Asha May
00:02:14 - Missed opportunities in CS and marketing
00:03:43 - The overlooked value of customer advocacy
00:05:15 - Making revenue acquisition more sustainable
00:06:43 - Customer marketing as a value proposition
00:09:05 - Clarifying roles in customer marketing and CS
00:10:54 - Partnership between CS and customer marketing
📺 Lifetime Value: Your Destination for Customer Success content
Subscribe: https://lifetimevalue.link/youtubesub
Website: https://www.lifetimevalue.show
🤝 Connect with the hosts:
Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung
JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/
Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/
👋 Connect with Asha May:
Asha's LinkedIn: https://www.linkedin.com/in/ashamay
Mentioned in this episode:
And go listen to We F*cked Up So You Don't Have To with Stino and Melanie on the Lifetime Value Media Network, wherever you found this show!
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