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Do You Have Information Rot?
Manage episode 382745738 series 3193610
Innehåll tillhandahållet av Andrea Belk Olson. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Andrea Belk Olson eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Every organization we've worked with has reams of consumer feedback. Often it is utilized to make critical decisions. Sometimes, it's not. Sometimes, the feedback itself becomes the exercise, where study after study is created multiple times a year, and the insights are simply shared across the organization - nothing more. While customer insight collection is one thing, how companies analyze it is another. Even though we do relentless collection, leaders overlook the fact that consumer stories and insights are subject to decay.
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