Artwork

Innehåll tillhandahållet av The Creative Course. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Creative Course eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

Packaging #5 - Consumer Behavior with Michael Solomon

1:15:12
 
Dela
 

Manage episode 244758950 series 2312803
Innehåll tillhandahållet av The Creative Course. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Creative Course eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Nick and Jordan navigate the twists and turns of one of the most important stretches of the packaging design journey - Consumer Behavior. And to help guide their way, they pick up their first guest, a leader in consumer behavior, advertising, and marketing, Michael Solomon!

Michael is a renowned author and international speaker that works with leading industries and brands like BMW, Johnson + Johnson, Intel, and Forbes. We tap into his wealth of knowledge to learn more about the way consumers think, what they care about, and how to design packaging that grabs their attention.

You can learn more about Michael and his expertise through his website, where you can find his award-winning publications (Jordan bought “Marketers, Tear Down These Walls” and strongly recommends), as well as listen/watch speaking seminars and marketing programs.

Download the Companion Guide Here

Michael's Website

  continue reading

32 episoder

Artwork
iconDela
 
Manage episode 244758950 series 2312803
Innehåll tillhandahållet av The Creative Course. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Creative Course eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Nick and Jordan navigate the twists and turns of one of the most important stretches of the packaging design journey - Consumer Behavior. And to help guide their way, they pick up their first guest, a leader in consumer behavior, advertising, and marketing, Michael Solomon!

Michael is a renowned author and international speaker that works with leading industries and brands like BMW, Johnson + Johnson, Intel, and Forbes. We tap into his wealth of knowledge to learn more about the way consumers think, what they care about, and how to design packaging that grabs their attention.

You can learn more about Michael and his expertise through his website, where you can find his award-winning publications (Jordan bought “Marketers, Tear Down These Walls” and strongly recommends), as well as listen/watch speaking seminars and marketing programs.

Download the Companion Guide Here

Michael's Website

  continue reading

32 episoder

Alle episoder

×
 
Loading …

Välkommen till Player FM

Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.

 

Snabbguide