The Only Social Media Automation Tools You Need

The Craft of Marketing: Content Marketing | Business Strategy | Entrepreneurship & Startups

Why Every Marketer Benefits From a Little Social Media Automation If you’re a small business marketer, you might think social media automation tools are only for professionals. They’re not. Social media automation tools are super effective for any size business in any field. You know you need to be active on social to connect with your audience. Not just to hawk what you sell, but to share some of your human-ness, how you think, what advice you have to offer. The challenge is keeping up with the pace of social so you are sharing consistently, the right content, on the right platforms, at the right time. Social Media Automation Tools That’s where social media automation tools can help, and the advantages are significant. Pre-schedule your social media posts Ensure that you are posting consistently, week over week, month over month Leverage older posts so don’t have to be so reliant on always creating new content More control over the type of content you share Post content to multiple platforms Automate repetitive social publishing tasks Manage all of your social media accounts in one place Track your results. I don’t know a single marketer that isn’t strapped for time, Who doesn’t want to save time on repetitive tasks? Who doesn’t want to become more productive? Who doesn’t want to spend more time doing things that have a greater return on investment and maybe even have some time to do the things you love? That’s what prompted me to reach out to Laura Roeder, she’s the founder of Edgar, one of my favorite social media automation tools. Laura’s road to recognition didn’t start out focused on being a tech entrepreneur, but she’s always been focused on how to scale. She began early on as blogger and social media consultant, she was even named one of the top 100 entrepreneurs under 35 in 2011, 2013 and 2014 working with the likes of Marie Forleo & Sir Richard Branson. Somewhere along the way, she hatched an idea to build a software company that could fill the void she was experiencing first hand, that is, automating the parts of social that could benefit from a touch of technology. Don’t miss the interview with Laura, she’s a powerhouse that’s built an amazing tool you’ll want in your marketing tool belt, she also shares some deep insight into her journey.