Episode Two: Thought Process Behind Designing the Artwork for Your Products

The Craft Lyfe - Marketing and Branding for the Craft Beer Industry

Join us for Episode Two of The Craft Lyfe as your host, Sam Phanor, a hobbyist home brewer who loves to brew barreled aged stouts, a brand and marketing strategist, and owner of The One Lyfe Clothing Brand, interviews Alan Espino - Cofounder and President of Beat Culture Brewery, as they navigate the waters of the thought process behind designing the artwork for your products. During this episode, you’ll be motivated and inspired by the details of how Beat Culture Brewery was created. We will take a trip down memory lane and discover how Alan embarked on his journey in the world of craft beer. We will end the episode by going through the process of creating artwork for your products. During this episode you will learn: - How to gather and organize your ideas by creating a visual display. - Overcoming the issue when you are unable to articulate the design you’re trying to create. - Why it’s important to understand your objective before crafting your label. Sit back, relax, and let’s get crafting!