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Growth Lessons with the Author of Teenage Wastebrand- Evelyn Starr
Manage episode 373506242 series 3330981
Innehåll tillhandahållet av Brett Trainor. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Brett Trainor eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
I am your host, Brett Trainor. Today, I welcome our guest, Evelyn J. Starr. She is an author, and I recently came across her insightful book called Teenage Waste Brand: How Your Brand Can Stop Struggling and Start Scaling.
I would also like to mention that she has a fantastic newsletter on this topic which I highly encourage everyone to check out. As we have this conversation, I'm eager to explore more about who she collaborates with today, the types of brands she is helping to shape, and the strategies she is currently advocating. In light of Evelyn's initial comments, it seems she wants to reassure our listeners not to let the challenges of branding send them into panic mode.
In essence, she appears to emphasize that success in a service business largely comes down to earning the trust of your customer base.
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