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35. Intent AND Intelligent Data with Liz Ronco at SWZD
Manage episode 295603036 series 2902568
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This week, Rick sat down with Liz Ronco of Spiceworks Ziff Davis to discuss intent data. What is it? How does it work? Why is it important? They cover all of these questions and more, so if you’re looking to learn how intent data can help you score more customers, you don’t want to miss this one!
If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.
Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.
Guest Bio:
Prior to joining SWZD, Liz Ronco spent nearly 10 years holding various leadership positions at Oracle spanning many departments, such as data, analytics, and operational products and systems. In 2018, she took this wealth of knowledge to SWZD, a trusted global marketplace that connects technology buyers and sellers with the most actionable and precise intent data, and quickly established new data-driven experiences and products within the product suite.
Since day one, she’s been committed to helping businesses and tech providers make better decisions using data. Thanks to this commitment, she now serves as VP of Product Management and is responsible for SWZD’s product portfolio. What caught our eye most, of course, was her part in launching Intelligent ABM™, an innovative, B2B intent data platform.
If you’d like to learn more about SWZD, check out their work at www.swzd.com. Or, if you’d like to connect with Liz, you can do so on LinkedIn!
About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.
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