Context Marketing: The evolution of AI & Content Marketing with Jeff Coyle, MarketMuse

The Content Cocktail Hour

"Now more than ever, personalizing content experiences, personalizing marketing, showing people that you know them, and making sure that the stuff that you put out couldn't have been put out by anyone else is critical," says Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse

In this episode of The Content Cocktail Hour, Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse, talks about how marketers can create standout content by combining AI-driven insights with human creativity. We also discuss why understanding your audience is more critical than ever in the age of AI and discuss how content quality is evolving with emerging technologies.

In this episode, you’ll learn

1. The cost of building and commoditizing AI
2. Why personalizing your content and demonstrating a deep understanding about your audience can make all the difference in content creation and marketing
3. Insights on MarTech and how this can influence content creation, quality, and strategies in the future

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Check out The Juice HQ: https://www.thejuicehq.com/

Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffcoyle/

Check out MarketMuse:https://www.marketmuse.com/

Timestamps

(00:00) Intro

(09:04) Pros and cons of being an early AI adopter

(16:50) The cost of building AI tech, Commoditizing AI

(17:34) How content quality will evolve as we adopt new tech

(23:07) Good or bad, all content matters

(24:07) If you’re a good writer, you’re the most important person in the room

(29:33) OpenAI’s path to a trillion-dollar future