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How The Smith Family is evolving their storytelling

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Manage episode 438259440 series 2390253
Innehåll tillhandahållet av ImpactInstitute. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av ImpactInstitute eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Economic headwinds, project-based funding, social shifts, natural disasters – charities operate in the kind of complex landscape relished by none, but experienced by all.

With all that going on, what key areas of focus will move your marketing needle and cut through a crowded sector? What makes your charity different, and what are the strategies you can add to your toolkit to help communicate that to your audience? 

On this episode of The CMO Show, Mark is joined by Lisa Allan, Head of Fundraising at The Smith Family, who talks competitive landscape, the value of measurement, and the strategic role of storytelling for charities.

You might also like:

The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.

www.impactinstitute.com.au

https://business.adobe.com/au/

  continue reading

206 episoder

Artwork
iconDela
 
Manage episode 438259440 series 2390253
Innehåll tillhandahållet av ImpactInstitute. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av ImpactInstitute eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Economic headwinds, project-based funding, social shifts, natural disasters – charities operate in the kind of complex landscape relished by none, but experienced by all.

With all that going on, what key areas of focus will move your marketing needle and cut through a crowded sector? What makes your charity different, and what are the strategies you can add to your toolkit to help communicate that to your audience? 

On this episode of The CMO Show, Mark is joined by Lisa Allan, Head of Fundraising at The Smith Family, who talks competitive landscape, the value of measurement, and the strategic role of storytelling for charities.

You might also like:

The CMO Show is produced by ImpactInstitute, in partnership with Adobe. Visit our websites to learn more about what we do.

www.impactinstitute.com.au

https://business.adobe.com/au/

  continue reading

206 episoder

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