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How Do You Build a Content Plan? (w/ Drysen Carsten)
Manage episode 433755914 series 3303464
Innehåll tillhandahållet av Made By Things, Matt Vojacek, and Shelby Hagerdon. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Made By Things, Matt Vojacek, and Shelby Hagerdon eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this conversation, Matt, Shelby, and Drysen Carsten discuss the importance of building a content plan that aligns with a brand's goals and target audience. They emphasize the need for a discovery process to understand the brand, its values, and its target market. By diagnosing the brand's needs and weaknesses, they can develop a customized content plan that addresses specific problems and provides targeted solutions
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