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#145 Why You Need to "Guinness Beer" Your Brand
Manage episode 447612289 series 2965582
Innehåll tillhandahållet av Julie Guest. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Julie Guest eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode, I dive into the art of "Guinness-ing" your brand—taking that classic appeal and mixing it with modern marketing to keep your edge in a crowded market. Guinness, with its 264-year legacy, has somehow stayed top of mind (and taste) across generations, mastering how to bring new fans on board without losing the loyal ones. I’ll break down how they pulled it off with powerful storytelling and messaging that resonates with everyone. If you're a fast-growth entrepreneur looking to make your brand unforgettable without losing your authenticity, this episode is packed with insights you can use. Grab a pint (or a coffee), and let’s uncover why standing out doesn’t have to mean selling out.
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