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From Chaos to Cash: Robin Robbins’ Blueprint for MSP Domination
Manage episode 432725885 series 3299099
Innehåll tillhandahållet av Kevin Lancaster and Channel Program. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Kevin Lancaster and Channel Program eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Buckle up- in the latest Channel CEO Podcast, Kevin Lancaster sits down with industry titan Robin Robbins. She dives into the chaos of hyper-competition, inflation, and election-year uncertainties, serving up a masterclass in turning challenges into profits.
Robin doesn’t sugar-coat it. The stagnant economy and tough labor market are real, but so are her strategies. First up: target high-value clients. Dump the low-margin accounts and focus on those who are profitable and see your value. Her mantra? Fewer clients, higher profits.
Trust-based marketing is next. Forget wasting money on digital ads. Robin champions strategic partnerships, networking, and even old-school direct mail with telemarketing to build credibility and trust.
The real game-changer? AI. Robin reveals how AI can transform your business, from automating tasks to crafting killer marketing content. It’s a tool to engage clients and position yourself as a cutting-edge MSP.
Ready to turn chaos into cash? Don’t miss this episode. Robin Robbins doesn’t just talk survival; she shows you how to dominate. Listen now for your blueprint to MSP success.
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