E20: Find your Niche by Serving Your Past Self with Joy Malek

THE CAMPFIRE CIRCLE | thought leadership, brand storytelling, personal brand, Linkedin marketing, visibility

Joy Malek is a psychotherapist, life coach, and educator who works specifically with INFJs. Joy guides INFJs in feeling rooted in their areas of genius, using their strengths to address their struggles, and getting their emotional and relational needs met.
Not only that, she puts out some truly special content into the world that makes other INFJs, like me, feel like they are finally home and fully understood.
Join us by the Campfire Circle for a deeply meaningful conversation about finding your niche by rooting into your personal story and serving the person you once were. This episode will also help you better understand yourself, create deep and lasting connections with your audience, and determine the niche that’s calling you for your own personal brand and thought leadership journey (even if you’re not an INFJ like us!)
“That may seem a little navel-gazing to some people, but I'm the person I know best. And so, you know, I've found that when I write authentically and honestly and with vulnerability to what I need to hear, that's what other people respond to.” - Joy Malek
We discussed:
[02:09] Joy’s story of becoming a guide for INFJs
[08:29] Fulfilling the unique needs of INFJs
[13:06] The scary process of niching down (and its rewards)
[23:31] Joy’s coaching framework for INFJs (that can help you too)
[28:39] Turning content creation from a chore into a healing and self-actualization process
[35:15] Joy's big dreamy vision for INFJs
To read a full transcript of the episode, visit: LUMOS MARKETING
Resources from this episode:
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Connect with Joy Malek:
Website: joymalek.com
LinkedIn: Joy Malek
Instagram: @joymalek
Facebook: @joymalek

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Connect with Tania Bhattacharyya:
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Instagram: @taniabhat
Website: lumosmarketing.co