301 - Tackling Commodity Mindset For Higher Margins in Ag

The Business of Agriculture Podcast

As you’ve likely heard me say, we in Agriculture suffer from commodity mindset. When we think of growing margins, we think of reducing costs, getting bigger, and making more with less. But what happens when there’s almost no efficiencies to be gained, or worse yet when we make so much stuff that even through efficiencies the margins are paltry due to an oversupply of food? Well, what if I told you that day is fast approaching? Friend of show, Todd Thurman joins me to discuss the future of Agriculture and the inherent need to not just add efficiencies but to also grow revenue and profit margin. Branded products, source verification, niche markets, and environmental impact quotients are just a few of the margin boosters coming soon to an Agriculture near you! Sponsored by: Pattern Ag pattern.ag AGvisorPRO getagvisorpro.com Truterra truterraag.com