Robyn Isherwood: From running multi-million pound parties to launching the UK’s first socially distanced festival

The Business Keeps on Dancing Podcast

From being 12 years old Robyn knew she wanted to work in the events industry and through her determination and sheer hard work over the past 12 years, she has built three incredibly successful businesses. Her stories are jaw dropping, including running multi-million pound parties, flying around the world on private jets and living a life which most of us can only dream about, but as Robyn tells us, this high pace lifestyle came at a cost. This conversation was open and honest and Robyn shared her experiences with stress, anxiety and burnout; anyone working in the festival and events will relate, so enjoy this real, raw and inspiring conversation. Your journey into the industry Planning high end weddings / events Working globally for award-winning wedding and events production agency Learning from mistakes / learning on the job Setting out on your own Expanding your portfolio Dealing with work life balance / burnout Building new brands throughout the pandemic Pivoting to the live events industry Changing from an event producer to a promoter Investing your own money into projects Adapting to changing rules and regulations Determination to succeed Building an amazing team around you Thinking creatively and building profitable events The difference between private events and promoting live music festivals Learning new skills Offering something different in the industry Bringing your knowledge and expertise to the industry Risk associated with outdoor events Understanding margins and being strict with costs What’s the plan with the future