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S2Ep144: How To Sell Thru Storytelling
Manage episode 378060086 series 2827196
Innehåll tillhandahållet av Allan Draper. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Allan Draper eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In episode #144, Allan speaks with sales expert John Livesay, aka "the Pitch Whisperer".
Topics include:
How John came to be known as “The Pitch Whisperer” (4:06)
Why good stories are so compelling (6:18)
Explaining a potential client’s problem through story (8:33)
“What happens if this doesn’t work?” (11:40)
What John learned about storytelling at Condé Nast (15:13)
Why he left Condé Nast (17:28)
The key to a good story (18:31)
How different personalities respond to stories (23:22)
How to tell if a story is working (27:30)
For the latest from Allan, give him a follow on Instagram!
https://www.instagram.com/realallandraper/
And check out his website at allandraper.com!
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