Ep 45: A concrete approach to TikTok with Andrew Athias

The Built Environment Marketing Show

Today’s interview is where we go stateside as I interview Andrew Athias, who is the Digital Director for Silvi Materials in Philadelphia. Silvi Materials is a great example of a traditional construction firm trying something different, TikTok, to market itself and it paying off.

This interview was recorded the morning after Philadelphia’s loss in the Superbowl.

In this episode:

• How his boss reached out to him to join their firm even though they had no social media presence
• What makes a good video and content
• And how employees and contractors are now approaching him to be featured on TikTok
• How to measure success on TikTok

The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related.

The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects. You can find out more about my latest work at https://www.abbas marketing.com and sign up for my monthly roundup here for the latest built environment marketing news.

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Resources

Abbas Marketing website

Silvi Materials

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