316: Marybeth Alexander — Knowledgebase Secrets

The Bootstrapped Founder

Marybeth Alexander is the Chief Executive Owl at KnowledgeOwl, a SaaS that focuses on providing the most impactful knowledgebase you could possibly have. We talk about using knowledge management systems outside their "usual" domain of customer service: Marybeth teaches how you can employ a KB for marketing, sales, and even internal documentation purposes.

We also tackle the topic of AI in knowledge management, how extremely simple pricing can be a growth lever, and we dive into the sustainability practices of a B-corp.

It's a ... knowledge-packed episode!

00:00:00 Tools and Scope in Customer Service

00:09:14 Utilizing AI and Knowledge Bases

00:14:12 Importance of Documentation in Software

00:21:31 The Future of Knowledge Management

00:27:11 AI Tools and Data Compliance Integration

00:35:42 Intentional Growth Strategy and Business Model

00:41:21 Building a Purpose-Driven Business

This episode is sponsored by Acquire.com

The blog post: https://thebootstrappedfounder.com/marybeth-alexander-knowledgebase-secrets/

The podcast episode: https://tbf.fm/episodes/316-marybeth-alexander-knowledgebase-secrets

The video: https://youtu.be/glMBIhxH-rY

You'll find my weekly article on my blog: https://thebootstrappedfounder.com

Podcast: https://thebootstrappedfounder.com/podcast

Newsletter: https://thebootstrappedfounder.com/newsletter

My book Zero to Sold: https://zerotosold.com/

My book The Embedded Entrepreneur: https://embeddedentrepreneur.com/

My course Find Your Following: https://findyourfollowing.com

Here are a few tools I use. Using my affiliate links will support my work at no additional cost to you.
- Notion (which I use to organize, write, coordinate, and archive my podcast + newsletter): https://affiliate.notion.so/465mv1536drx
- Riverside.fm (that's what I recorded this episode with): https://riverside.fm/?via=arvid
- TweetHunter (for speedy scheduling and writing Tweets): http://tweethunter.io/?via=arvid
- HypeFury (for massive Twitter analytics and scheduling): https://hypefury.com/?via=arvid60
- AudioPen (for taking voice notes and getting amazing summaries): https://audiopen.ai/?aff=PXErZ
- Descript (for word-based video editing, subtitles, and clips): https://www.descript.com/?lmref=3cf39Q
- ConvertKit (for email lists, newsletters, even finding sponsors): https://convertkit.com?lmref=bN9CZw