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The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
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Episode 996 – Reach Out… Reach Out and Touch Someone
Manage episode 455201992 series 3002362
Innehåll tillhandahållet av Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In 1979, AT&T employed a marketing campaign aimed to soften AT&T’s image and promote long-distance calling as an essential part of everyday American life. It focused on “selling emotion” by emphasizing the human desire to connect with others. Phone numbers were designated to a person, an address, and even a desk when PBX systems were implemented at companies.
With the advent of computers and now AI, talking to a human is damn near impossible, especially if they don’t have your number in their contact system in their phone or VOIP system.
What has been lost in all of this transition to technology is the “Art of the Phone Call.”
That makes every connection on social media and every conversation a valuable asset in your business arsenal. As I said before, it costs more to have human-to-human contact, but that is something that no internet form, chatbot, or automated voice tree hell will ever give you.
The main thing is to find a way to get people to share information. Reaching out and touching someone digitally has become more complicated and time-consuming than it has been in the past. This is why the 10-10-10 method is so effective.
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