Artwork

Innehåll tillhandahållet av Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

Episode 978 – Keeping The Main Thing… The Main Thing!

11:23
 
Dela
 

Manage episode 433092009 series 3002362
Innehåll tillhandahållet av Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

How do you define success? Success is not measured like temperature with a static scale or counting system. It is an abstract system that is different for every person and business.

With today’s Attention Economy, you may think that likes and clicks are the most important metric. But I am here to tell you that profits are the main thing to measure in business. Profits come from sales.

In this Attention Economy, companies are trying different tools and techniques to stand out. You have two invaluable assets that others don’t have: relationships with your current and past customers and their contact information. In other words, you already have their attention!

Creating USP messages and thought leadership content that is focused on those who already know you is faster, cheaper, and better than trying to snag the attention of people who don’t already know, like, and trust you.

  continue reading

300 episoder

Artwork
iconDela
 
Manage episode 433092009 series 3002362
Innehåll tillhandahållet av Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

How do you define success? Success is not measured like temperature with a static scale or counting system. It is an abstract system that is different for every person and business.

With today’s Attention Economy, you may think that likes and clicks are the most important metric. But I am here to tell you that profits are the main thing to measure in business. Profits come from sales.

In this Attention Economy, companies are trying different tools and techniques to stand out. You have two invaluable assets that others don’t have: relationships with your current and past customers and their contact information. In other words, you already have their attention!

Creating USP messages and thought leadership content that is focused on those who already know you is faster, cheaper, and better than trying to snag the attention of people who don’t already know, like, and trust you.

  continue reading

300 episoder

Tất cả các tập

×
 
Loading …

Välkommen till Player FM

Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.

 

Snabbguide