Content provided by Audiomatika by BosePark. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audiomatika by BosePark or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App Go offline with the Player FM app!
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by Audiomatika by BosePark. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audiomatika by BosePark or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join us twice a day for insights into the glamorous, the candid, and the unexpected from the world of entertainment. Stay in the loop with the brightest stars. Delve into the authenticity and the surprises of the celebrity universe.
Content provided by Audiomatika by BosePark. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Audiomatika by BosePark or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Join us twice a day for insights into the glamorous, the candid, and the unexpected from the world of entertainment. Stay in the loop with the brightest stars. Delve into the authenticity and the surprises of the celebrity universe.
Your Evening News for February 18: TMZ - "Lil Tjay's MSG Ban for Saliva Assault" Page Six - "Lily James, Glen Powell's BAFTA Fun" TooFab - "Draven Bennington: Trans Reveal, Fights Bigotry" The Shade Room - Joseline's Photos Spark Social Media Buzz Greatandhra - "Akira Nandan's Post-2027 Debut?" The Guardian - "Guy Pearce Details Spacey Encounter" 2023 Audiomatika by BosePark…
Your Morning News for February 18: TMZ - Victoria Jackson Slams Hanks' MAGA Skit soompi - "KiiiKiii, STARSHIP's New Band, Teases "UNCUT GEM" Debut" The News International - "Jay-Z, Beyonce Out After Diddy's Case Ends" The Independent - Reynolds' Funny Dig at Lively, Baldoni on SNL Page Six - Adam Sandler's Awkward Tux at SNL 50 Event TMZ - R Kelly's Lawyer Rebukes SNL Guest Label 2023 Audiomatika by BosePark…
Your Evening News for February 17: AOL - "SNL50: Aubrey Plaza's Debut After Spouse’s Death" Michael Fairman TV - "Guy Wilson Temporarily Replaces Jonathan Jackson in GH" Yahoo Entertainment - "Influencer Claims Musk's 13th Child" Variety - "Daniel D'Addario's Novel First Chapter" CNN - "Pentagon Bars Moore's Diversity Book" BuzzFeed - "Name the '90s Icon: A Millennial Challenge" 2023 Audiomatika by BosePark…
Your Morning News for February 17: Deadline - Aubrey Plaza's SNL50 Return After Loss Page Six - Lively, Reynolds Debut Post-Legal Drama at SNL50 TMZ - Cardi B, Diggs Stir Hearts on V-Day soompi - Byeon Woo Seok Talks Year, IU Collab & Youth AOL - "Pamela Anderson Dazzles at 2025 BAFTAs" BBC.com - "Baftas: Conclave & Brutalist Dominate" 2023 Audiomatika by BosePark…
Your Evening News for February 16: The Independent - "Ashley Hides Mothering Musk's 13th Child" GB News - "Meghan Markle: Montecito Mystery" AOL - Dave Chappelle's Risky SNL50 Appearance BBC.com - "Conclave, Brutalist Win Big at Baftas" BLABBERMOUTH.NET - "Cronin's Reasons for REO Tour Absence" TooFab - "Stars Who Call Their Moms Best Friends" 2023 Audiomatika by BosePark…
Your Morning News for February 16: The News International - "Prince Harry's Statement on New Honor" San Francisco Chronicle - 'Potter' Star at NBA All-Star Weekend Yahoo Entertainment - Sheryl Crow's Bold Political Claim Stirs Debate AOL - "JT Talks Beyoncé's SNL Sketch Hesitation" Page Six - "Wendy Williams Smiles Post-Filing in FL" BuzzFeed - Benny Blanco's Outrageous V-Day Gift to Gomez 2023 Audiomatika by BosePark…
Your Evening News for February 15: The A.V. Club - "Maya Hawke: Producers Obsessed with Followers" Deadline - "Producer to Maya Hawke: Prettier When Silent" The News International - Streep, Short Share Valentine's Dance AOL - 'Night Agent' Star Advises Political Actors JoBlo.com - "Demi Moore on G.I. Jane Oscar Row" Page Six - "SNL After-Party: Gaga, Cher, Vedder, Costner" 2023 Audiomatika by BosePark…
Your Morning News for February 15: TheStreet - 2025: Serena's Fortune Unfazed by Retirement Entertainment Weekly News - Hank Northrop Joins 'Days of Our Lives' Cast Just Jared - "Pete Davidson Talks Post-Ariana Love Life" Deadline - "SNL50: 'The Californians' Revived by Wiig, Hader & Armisen" Yahoo Entertainment - Selena Gomez Unready for Blanco 10yrs Ago Mansion Global - "Zellweger's Ex-Estate Listed at $8M" 2023 Audiomatika by BosePark…
Your Evening News for February 14: GB News - Meghan & Kids Celebrate Valentine's, Harry in Canada TMZ - "Jeff Dye Slams Sarah Hyland's Set Behavior" TheWrap - "Bajaria Responds to Gascón Controversy" Yahoo Finance - "Weinstein Sues Brother Over $45M Deceit" IndieWire - "Demi Moore Eyes Best Actress Oscar" Deadline - "Goodwin's Memoir Secures Movie Deal" 2023 Audiomatika by BosePark…
Your Morning News for February 14: CBS News - "Issa Rae Cancels Kennedy Event Amid Trump" E! NEWS - "Kanye, Bianca Split? Rep Reveals..." Rolling Stone - Gaga's Shock: Posing as Own Manager BBC.com - "Robert Pattinson: Life as Dad More Fun at Premiere" Who What Wear - "J.Lawrence's Sneakers Likely to Sell Out" Vox.com - "Web Reacts to Joyful Billionaire Actress" 2023 Audiomatika by BosePark…
Your Evening News for February 13: The Mirror US - Kanye & Bianca's Divorce Amidst Grammy Row TooFab - "Gaga Confronts Challenge, Almost Quits Music" New York Post - "Drake's $50K Surprise at Gender Reveal" TMZ - "Grohls' First Outing After Baby News" Yahoo - "Issa Rae Exits Show After Trump's Move" Awful Announcing - "Smith Unapologetic, Admits Insecurity" 2023 Audiomatika by BosePark…
Your Morning News for February 13: Yahoo Entertainment - "Aniston Shows Loved Childhood Photo at 56" USA TODAY - "Ex Reveals Shattering Details on Naya Rivera's Death" BuzzFeed - "Jen Affleck of Mormon Wives Pregnant" The A.V. Club - "Ben Folds, Rhimes Exit Kennedy Post-Trump" savingcountrymusic.com - "Wall & Cauthen Axe Shows Over Health Issues" AOL - Arnold Reacts to Patrick's Nude Scene 2023 Audiomatika by BosePark…
Your Evening News for February 12: Greatandhra - "Chiranjeevi's Remarks: Offensive to Women?" Guitar Player - "Marty Friedman & Chris Poland: Lessons from Metallica" The Associated Press - "Rock Hall Nominees: Carey, Checker, Lauper, OutKast, Phish" savingcountrymusic.com - "Wall & Cauthen Cancel Shows for Health" GB News - "Sir Paul McCartney's Unexpected Career Shift at 82" KTLA Los Angeles - "Mandy Moore Fumes at Amazon Over LA Delivery" 2023 Audiomatika by BosePark…
Your Morning News for February 12: E! NEWS - Director Reveals 20yr Spat with Will Smith Yahoo Entertainment - "Naomi Watts Honors Bill Murray in 'The Friend' Trailer" New York Post - "Al Roker's Ex-Wife, Alice Bell, Dies at 77" Deadline - Schwarzenegger Teases Son's Nude Scene in White Lotus S3 BLABBERMOUTH.NET - "Marty Friedman Praises Metallica's Mastery" AOL - "Affleck Unveils Family Secret: Mormon Wives" 2023 Audiomatika by BosePark…
Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.