Publisher Perspectives: Hyper-Personalisation and Local Market Expansions

The Affiliate Marketing Podcast

This week on the Affiliate Marketing Podcast, Brian McGuigan, Head of Media (Netherlands) at Klarna, joins Lee-Ann. They discuss the Affiliate Proposition of Klarna and how it leverages data to provide a tailored shopping experience for consumers. Brian shares insights on consumer behaviour and payment methods in different countries, as well as the challenges and opportunities of expanding into new regions. Brian also discusses the future of performance marketing and the importance of hyper-personalisation. He provides tips for brands to engage with Klarna and maximise their affiliate campaigns…
Listen to find out more about:

• Expanding into New Regions – Challenges and Opportunities
• Consumer Behaviour and Payment Methods in Different Countries
• The Future of Performance Marketing

Key segments of this podcast and where you can tune in to go direct:
[07:45] Product Verticals and Opportunities for Brands.
[13:51] Tips for Affiliate Managers on Engaging with Klarna and Maximising Campaigns.
[24:05] Challenges and Opportunities that Affiliate Managers Can Learn From, Too.\
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