Fly Your Advisor Freak Flag: The Power of Differentiation with NYT Best-Selling Author, Michael Levin

The Active Advisor

Do you want to stand out from other advisors in the industry? Did you know that writing a book or getting one ghostwritten can help build trust with clients? It’s easy and within your reach; just listen to this podcast.

Welcome to another episode of The Active Advisor podcast where host Bryan Moore, ETF Capital Markets Expert at Harbor Capital, is joined by Michael Levin, the New York Times Best-Selling Author, prolific ghostwriter, and CEO of AdvisorGhost. Michael’s company plans, ghostwrites, publishes, distributes, and markets books written for financial advisors, wealth managers, and insurance professionals as marketing, thought leadership, and sales tools.

Michael shares insights on:

• How telling your story can help define and attract your target audience
• How to monetize your book by making it front and center
• Writing a book with limited time and resources
• Best-selling author vs. best-earning author
• Why independent publishing is the way to go, hands down, for advisors

A New York Times bestselling author, Michael Levin is the most prolific ghostwriter in the industry, having written, edited, published, or consulted on more than 1,000 books. His own books have been published by Simon and Schuster, Random House, Penguin, and a variety of other top publishers.

Michael has written for the New York Times, the Wall Street Journal, HuffPost, LA Times, Boston Globe, and many other top outlets. His ghostwriting clients include Boeing and Ford CEO Alan Mulally, Baseball Hall of Famer Dave Winfield, motivational speaker Zig Ziglar (he edited Zig’s last book), and NFL legend Pat Summerall.

Guest Details:

• Michael Levin on LinkedIn
• AdvisorGhost Website

Harbor Capital Details:

• Harbor Capital Website
• Harbor Capital on LinkedIn
• Harbor Capital on Youtube
• Harbor Capital on Twitter
• Host Bryan Moore on LinkedIn

Previous guests include:
1. Frank Toth, Principle, and COO at Capital Conclusions Corporation
2. Aaron Gilman, Chief Investment Officer at IFP

3. Taylor Nissi, Partner at Pleasant Street Wealth Advisors
4. Patrick Huang, CAIA and Director of Investments at Source Financial Advisors
5. Erik Strid, CFP®, ChFC®, Founding Principal at Concentus Wealth Advisors

6. Nate Lenz, CEO, and Co-Founder at Concurrent Advisors
7. Michael Collins CFA®, Founder and CEO at WinCap Financial
8. Brian Keenan CFP®, CEO and President at Keenan Financial
Check out our three most downloaded episodes:
Why Pivot from 60/40 to Dynamic Investment with Frank Toth, Principal, and COO at Capital Conclusions Corporation
HNW Investing and Busting Three Investment Myths with Aaron Gilman, Chief Investment Officer at IFP
A Deep Dive into Independent Wealth Management with Taylor Nissi, Partner at Pleasant Street Wealth Advisors
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