How to Use Facebook Ads to Grow your Tennis Coaching business (basics)

Tennis Coaching Business Mastery

Value bomb💣 What’s going on coaches, in todays post we’re going to be covering how you can utilize Facebook ads to grow your tennis coaching businesses. If you’re seriously considering using facebook ads, I strongly recommend you watch the YouTube video, you’ll get a better understanding from the video than this post. https://youtu.be/BstJrpxCYDo Set up Your FB Pixel You guys are probably wondering what a pixel is, and that’s ok. The FB pixel is basically a little snippet of code that you install on your website that records any valuable actions taken on your website by visitors(PageView, Add To Cart, etc.). Data is the new oil guys, it recently just surpassed oil as the worlds most valuable resource, which makes it critical for you to be collecting this data. So make sure you guys set up your pixels on your website before you start running any facebook ads. If you need help doing this message me and I’ll help you, but it’s really not that hard. Develop Your Marketing Strategy If you want to have successful facebook ads, you need to come in with an effective marketing strategy guys. I’m going to give you a basic strategy that works here. There’s no need to overcomplicate this guys, just keep it simple. In this strategy, I classify prospects as Cold, Warm, or Hot audiences. Cold being people that have never heard or interacted with your business. Warm being people who have been exposed and know about your business. And Hot being people who know who you are and trust you. Warm and Hot audiences are most likely to buy from you. You should organize your campaigns inside of facebook ads manager by audience classification, meaning cold, warm and hot should each be campaigns of their own. In your Cold campaign you should be advertising your free private lesson. In your Warm campaign you should be retargeting users who didn’t take you up on your free offer, and try to convince them to sign up. In your Hot campaign you should be retargeting customers who signed up for the free lesson with cross-sell offers such as paid group or private lessons. You should also be promoting these offers in person to people that show up to your free lessons. This is a very simple and straightforward strategy, so give it a try! Detailed Targeting Now let’s get into the targeting sections of ads. Remember keep it simple. First set your targeting to the city you live in and the mile radius you want to reach. Next keep the age at 18-65+ or change it to your liking all genders, and set the language to english only. Facebook segments its audiences according to their interests. Choose at least 1 interest for each ad set. You can select interests such as “Tennis”, “Roger Federer”, “Rafael Nadal”, to even just “Tennis Player.” Creatives & Copy Creatives are what your prospects are going to be seeing on their facebook feeds(image or video). In the beginning you should be testing a bunch of different creatives and copy to see what works and what doesn’t. Every audience is going to react differently to your creatives so its important to find which combination works for each audience. Hope you guys enjoyed this post, give it a like if you got a lot of value from it! Go ahead and join the free FaceBook Group!👇🏻👇🏻 https://www.facebook.com/groups/467198404159881/ Follow me on Instagram! https://www.instagram.com/ethankhwaja Friend me on Facebook! https://www.facebook.com/ethan.khwaja.3