The Importance of Email Marketing With Meera Kothand

Ted Teo Business Show

Meera is an email marketing expert bestselling author, award winning blogger and speaker who specializes in making marketing online businesses simple for her clients. She’s got seven books on the Amazon Best- Sellers list including The One Hour Content Plan, Your First 100, and The Blog Startup.

She’s also the founder of the MeeraKothand.Com, an award-winning site listed as one of the top 100 Sites for Solopreneurs three years in a row. Over the years, she has developed a reputation for making the most complex topics simple and smashing misconceptions about what you HAVE to do in order to be successful in business. Think of her as your “Minimum Viable–Maximum Impact Biz Evangelist.”

Through her best-selling books and marketing courses, Meera has taught over 80,000 students and readers, giving them the confidence to build super fans + sell out their digital products without sleaze, cringe, or “you’ve gotta haves” so they can build a community that’s obsessed with what they’re offering.
Resources:

https://www.meerakothand.com/ - Get in touch with Meera and tap on all her free resources

Actionable Take-aways:

1. Start having an email list from day one. Don’t wait before you have more traffic because building your email list is what helps you build that traffic.

2. While having a lead magnet is important, what is more important is the way you present it to convince someone to download and to give you their email address in the process. If a visitor to your website never downloads the lead magnet, they will never know how good the content you have provided is.

3. Email marketing has one of the highest returns of investment for ad spending today and protects you from cases where the platform that you have built your audience on (such as Youtube, Instagram or Facebook) decides to delete your account or to reduce your reach for reasons out of your control.
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