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AI and Data at JCPenney: CIO Sharms Bala on Customer-Centric Innovation and Retail Transformation

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Manage episode 455145612 series 2503113
Innehåll tillhandahållet av Metis Strategy. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Metis Strategy eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

932: Customer loyalty is a key metric for success in retail, prompting companies to leverage AI to optimize customer engagement. In this episode of Technovation, Peter High interviews Sharmeelee Bala, Chief Information Officer and Head of Product Management at JCPenney, to explore how she is enhancing customer engagement and the transformative role AI plays in this process.

Highlights include:

  • Customer-Centric Innovation: Sharmeelee discusses how JCPenney creates seamless experiences tailored to customer preferences.
  • AI and Data Strategy: She explains the role of clean, consolidated data in improving decision-making and how AI augments both employee productivity and customer insights.
  • Next-Gen POS Systems: Learn about JCPenney’s mobile-first POS systems pilot, designed to enhance in-store shopping experiences.
  • Loyalty Program Relaunch: The revamped rewards program strengthens customer engagement with benefits like “Cash Passes.”
  • Retail from the Customer Perspective: Sharmeelee shares how her personal experience as a customer informs her leadership in retail innovation.
  continue reading

361 episoder

Artwork
iconDela
 
Manage episode 455145612 series 2503113
Innehåll tillhandahållet av Metis Strategy. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Metis Strategy eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

932: Customer loyalty is a key metric for success in retail, prompting companies to leverage AI to optimize customer engagement. In this episode of Technovation, Peter High interviews Sharmeelee Bala, Chief Information Officer and Head of Product Management at JCPenney, to explore how she is enhancing customer engagement and the transformative role AI plays in this process.

Highlights include:

  • Customer-Centric Innovation: Sharmeelee discusses how JCPenney creates seamless experiences tailored to customer preferences.
  • AI and Data Strategy: She explains the role of clean, consolidated data in improving decision-making and how AI augments both employee productivity and customer insights.
  • Next-Gen POS Systems: Learn about JCPenney’s mobile-first POS systems pilot, designed to enhance in-store shopping experiences.
  • Loyalty Program Relaunch: The revamped rewards program strengthens customer engagement with benefits like “Cash Passes.”
  • Retail from the Customer Perspective: Sharmeelee shares how her personal experience as a customer informs her leadership in retail innovation.
  continue reading

361 episoder

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