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Google's AI Aftershock: Expert Explains How to Thrive in the New Search Landscape

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Manage episode 428042557 series 3474386
Innehåll tillhandahållet av HackerNoon. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av HackerNoon eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

This story was originally published on HackerNoon at: https://hackernoon.com/googles-ai-aftershock-expert-explains-how-to-thrive-in-the-new-search-landscape.
I spoke with Anna Lebedeva, former Head of Marketing at Semrush, about the ramifications of recent AI-focused Google search engine optimization changes.
Check more stories related to tech-companies at: https://hackernoon.com/c/tech-companies. You can also check exclusive content about #google, #google-ai, #business, #startups, #semrush, #anna-lebedeva, and more.
This story was written by: @therealsjr. Learn more about this writer by checking @therealsjr's about page, and for more stories, please visit hackernoon.com.
Google recently introduced AI-generated summaries to its search results. This seismic shift has left many content creators and website owners reeling. But within this upheaval lies a world of opportunity, especially for smaller businesses and niche websites willing to embrace change and adapt their strategies. Anna Lebedeva, a seasoned expert, marketing consultant, and former Head of Marketing at [Semrush](http://semrush.com) - the SEO tools company - explains how to adapt.

  continue reading

117 episoder

Artwork
iconDela
 
Manage episode 428042557 series 3474386
Innehåll tillhandahållet av HackerNoon. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av HackerNoon eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

This story was originally published on HackerNoon at: https://hackernoon.com/googles-ai-aftershock-expert-explains-how-to-thrive-in-the-new-search-landscape.
I spoke with Anna Lebedeva, former Head of Marketing at Semrush, about the ramifications of recent AI-focused Google search engine optimization changes.
Check more stories related to tech-companies at: https://hackernoon.com/c/tech-companies. You can also check exclusive content about #google, #google-ai, #business, #startups, #semrush, #anna-lebedeva, and more.
This story was written by: @therealsjr. Learn more about this writer by checking @therealsjr's about page, and for more stories, please visit hackernoon.com.
Google recently introduced AI-generated summaries to its search results. This seismic shift has left many content creators and website owners reeling. But within this upheaval lies a world of opportunity, especially for smaller businesses and niche websites willing to embrace change and adapt their strategies. Anna Lebedeva, a seasoned expert, marketing consultant, and former Head of Marketing at [Semrush](http://semrush.com) - the SEO tools company - explains how to adapt.

  continue reading

117 episoder

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