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Episode 30: Email Marketing with Megan Wilson
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In this episode of Teaming Up, Amanda Christian is joined by Megan Wilson, creative director of Sweet Talk Strategy, to talk about the evolution of email marketing and why it’s a critical channel for communicators. The episode highlights the affordability of email marketing and positions it as a safer channel for marketing compared to social media (both in trust and reachability).
Episode Highlights
- The evolution and business of email marketing
- Work smarter, not harder by leveraging automated workflows
- Email marketing can be as simple or as complicated; cost-effective or expensive as you want it to be
- Tips for writing engaging headlines and body copy
Wilson has 15 years of experience in marketing, which includes social media, email marketing, fundraising, public relations, influencer management, web development and more. She even details how some of her own business and experience has intersected with Hodges in the past.
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