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Episode 27: Cookies and Cookies with Lilie Malaeb
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In episode 27 of Teaming Up, Paulyn Ocampo teams up with Lilie Malaeb to explore the intriguing world of cookies, both edible and digital. While munching on a variety of cookies from Crumbl, they delve into how digital cookies play a crucial role in advertising and the implications of upcoming changes in digital privacy.
Episode Highlights:
- Understanding Digital Cookies: They discuss the function of first-party cookies in enhancing user experience and the extensive use of third-party cookies in tracking and advertising across the web.
- Impact of Third-Party Cookie Deprecation: Lily explains the consequences for advertisers with the phasing out of third-party cookies, emphasizing the challenges in tracking and targeted advertising.
- Adapting Marketing Strategies: The conversation covers strategies for adapting to the loss of third-party cookies, highlighting the shift towards first-party data and consent-based marketing.
- Emerging Technologies: They discuss new technologies like Google’s Privacy Sandbox and server-side tagging, which could help mitigate the impact of losing third-party cookies while respecting user privacy.
Paulyn and Lily’s discussion provides valuable insights into the significant shifts occurring in the digital advertising landscape, making this episode a must-listen for marketers and anyone interested in the future of online privacy and advertising.
Related Links
- Google's Third-Party Cookie Ban Explained (Vox)
- Google's Privacy Sandbox (Wikipedia)
- What is Consent-Based Marketing? (activeprospect)
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