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Account Based Selling - What is it?
Manage episode 438034670 series 3525412
Innehåll tillhandahållet av Scott Snowden + Andy Baqone. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Scott Snowden + Andy Baqone eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
🌟 The Power of Personalization 🌟
Ever feel like sales is a bit like trying to make friends at a networking event—lots of small talk, and most people are just looking for the exit? 😅 Well, imagine if you knew exactly who to talk to, what they care about, and how to genuinely add value to their lives. That’s the magic of account-based selling (ABS).
In our latest Tea & Timbits episode, Andy and Scott dive into the world of ABS—how it’s not just a strategy but a mindset. Forget the spray-and-pray approach; we’re talking about laser-focused efforts on a handful of key accounts, building deep, meaningful relationships that lead to long-term success.
We share a real-life story of a small company that took on industry giants and won 4 out of 5 top-tier clients by adopting this approach. They didn’t just cold call; they researched, personalized, and engaged with each account in a way that made them indispensable.
🔍 If you’re in B2B sales and not thinking about ABS, now’s the time. It’s about working smarter, not harder, and delivering real value to your customers.
#Sales #AccountBasedSelling #B2B #BusinessDevelopment #TeaAndTimbits
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