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Episode 78 - Human Relationships with Jessica Swesey (1000 Watt)
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We were zooming from Nest’s new office space this week!
Human relationships matter.
Jessica Swesey, the Chief Copywriter & Strategist with 1000 Watt joined us, and we talked about marketing, humanity, AI, and authenticity.
Getting everyone in the organization on the same page
Choosing marketing mediums; everywhere and everything may be too much
The value of conveying candor and authenticity with one’s messaging and understanding the difference between perception and reality
Jessica’s fantastic post, TikTok—please stop
1000 Watt’s 2008 video I am not a lead that still resonates today — and SNL’s Zillow sketch
AI vs reality - humans are becoming more adept at determining what is real and what is not
Humanity and vulnerability
Nothing is easy; what good professionals do is make the real estate journey better.
Find Jessica and 1000 Watt:
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