THE DYNAMISM OF TAG HEUER TODAY WITH CAROLE KASAPI AND NICHOLAS BIEBUYCK

Superlative

This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week on the Superlative Podcast, host and aBlogtoWatch Founder Ariel Adams is talking with Carole Kasapi and Nicholas Biebuyck of TAG Heuer. Carole is currently the Movements Director at TAG Heuer, while Nicholas is the Heritage Director. To start the show Ariel dives right into Watches and Wonders 2024 with our guests and their spirits a few days before the event as this episode was recorded before the show took place. Ariel has Nicholas and Carole expand on TAG’s current return to bespoke movements and higher end creation with their new TAG HEUER MONACO SPLIT-SECONDS CHRONOGRAPH. Nicholas and Carole talk about their plans for expanding on their new innovations while working with outside help to craft their new in house movement, and what the future of “Made in-house” looks like for the company. Ariel asks about the difference between a design department today that is heavily and directly involved with testing, and a design department from a previous generation where real world use fell short with testing not being a major focus. Nicholas talks about TAG’s internal “institute” where the research and development teams can consolidate under the same operation, and Ariel asks Carole about the future of high-end Quartz watches for TAG Heuer.

To stay connected with Carole, Nicholas, and TAG Heuer:

- Website - https://www.tagheuer.com/

- Social Media Accounts - https://www.instagram.com/tagheuer/

https://www.linkedin.com/in/carole-forestier-kasapi-1090242b/

https://www.linkedin.com/in/nicholasbiebuyck/

Check out this episode’s advertiser with Marathon Watches:

https://www.marathonwatch.com/

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