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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
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How To Own Your Marketing When You Feel Like Social Media is a Dumpster Fire
Manage episode 463337768 series 3568897
Innehåll tillhandahållet av Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Y’all, we gotta talk about the ish that’s been happening lately. Facebook is removing fact checkers, TikTok…whatever, and we’re not even touching the Instagram changes yet.
Social media can feel like a dumpster fire lately. I’ve been saying it for a while, but lately, it feels more accurate than ever.
So what do we do? How do we move our business forward and market ourselves when it feels like the platforms we’ve used for the past 15+ years are stacked against us and maybe, depending on your identity or politics, feel like they’re stacked against our values?
I see you.
This is a solid reminder that social media is rented space. So this week, we’re discussing ways to promote your business if you’re having qualms with some of the social activities of late. Values matter, and it’s okay if you want to take time away from these spaces on the internet - I promise your business won’t fail.
Episode Highlights:
- Discussion on recent changes in Facebook's policies and their business implications.
- Importance of diversifying marketing strategies beyond social media.
- Tips for building in-person connections and leveraging email marketing.
- Personal anecdotes about fostering local community engagement.
- Value of owned marketing assets like websites and email lists.
Like what you hear? Be sure to subscribe to Stop the Scroll wherever you listen to podcasts so you don’t miss a beat! We’d love it if you left a review to help others find us as well!
Resources Mentioned:
- Repurposing Workshop Registration - https://www.heidijschmidt.com/content-planning-repurposing-workshop
- Tech Crunch article on Meta Updates - https://techcrunch.com/2025/01/07/meta-drops-fact-checking-and-loosens-its-content-moderation-rules/
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - Heidi@heidijschmidt.com
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