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Mindset - Teach From Your Scars Not Your Wounds
Manage episode 420448004 series 3154733
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In this episode, Andy and Joel discuss the power of personal experience in teaching and marketing. Through insightful discussions, they explore the distinction between teaching from scars (lessons learned) and teaching from wounds (lessons still being learned). They also talk about learning how to craft your narrative, and that it is essential in shaping perceptions and connecting with your audience.
KEY MOMENTS
- Teaching from your scars is where you’ve learnt a lesson and now you’re showing people how to avoid the mistakes that you made. Making sure they don't have to go through it themselves.
- If you’re teaching from a wound, it means that you haven’t quite cracked things yourself yet. So you’re not really in a position to tell other people how to do things.
- If you don’t make your own narrative, people will make it for you. That’s where storytelling is important in your marketing.
VALUABLE RESOURCES
Join the Codebreak Academy - https://academy.codebreak.co.uk/join
ABOUT THE HOSTS
Joel Stone
Joel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.
Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.
Andy Rao
Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.
Website - https://www.codebreak.co.uk/
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