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Managing Startup PR on a Budget with Robin Doyle, Founder of Beautyologie
Manage episode 336126056 series 2885828
Innehåll tillhandahållet av Shauna Armitage. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Shauna Armitage eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Robin Doyle, the founder of Beautyologie—a fair trade and ethically-sourced online marketplace for conscious consumers who want beauty products that make a difference, not just on the surface of their skin, but in the world we live in— decided on a humanities major in college because she learned that it meant she wouldn’t have to take math classes. That journalism degree led her to work at a teen magazine, which gave her the opportunity to interview celebrities like Britney Spears. She moved into a position as a fashion editor.
Today, Robin has 25+ years of experience in the beauty industry as a writer and publicist and is a passionate advocate for beauty brands that use the industry as a vehicle for social change.
In this episode, you will hear more about:
- How Robin’s early career in journalism led her into the PR industry
- The first steps Robin took to validate her business idea
- What you need to know if you’re trying to generate PR on a budget
Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com
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