J.C. Poma: How to Build a New Sports Commission

SportsTravel Podcast

J.C. Poma spent almost 7 years with Richmond Region Tourism, working his way up from manager to director to vice president before leaving earlier this year. He didn’t venture far, as he went about 20 miles south of Richmond to the small city of Chesterfield, Virginia. Since arriving in Chesterfield, his task has been to build up the Play Chesterfield brand within the Sports, Visitation, & Entertainment department, and both utilize and upgrade the various facilities in the area. Poma’s philosophy of building from within has Play Chesterfield focused on creating spaces for residents to play and interact, while also looking to bring in tournaments and events from outside the county to drive revenue. We talked with Poma about what his short and longterm goals are, how he and his team are promoting the new Play Chesterfield venture and the delicate balance of keeping the locals happy, while establishing the destination as a prime spot for sports tourism.

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