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Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
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Achint Gupta: Kolkata Knight Riders, IPL and content strategy
Manage episode 270695829 series 1924107
Innehåll tillhandahållet av MrRichardClarke. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av MrRichardClarke eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
TOPICS
Putting IPL and Indian cricket in a global context
The early years of IPL and how heroes like Tendulkar and Ganguly became ‘the opponent’
How cricket start competing with entertainment such as soap opera
How the Knight Riders have developed their fans’ story - the power of brand
The early years without success and the subsequent change in CEO and captain
Changing from a white-collar to blue-collar in club ethos
The success of the first club anthem and “I am KKR”
The adventurer who is part of the team and at the forefront of their content
The Living with KKR documentary
The importance of embedding the content team with the playing team. Taking away gatekeepers
Handling individuals so they create great content but not give away secrets
The use of music and Bollywood spectaculars
Social media - why are their Facebook figures far above other IPL sides
The fans’ think tank helping the real think tank
The 12-year-old who told KKR to choose five players… and they signed four of them
The development of fan culture in IPL
The internationalisation strategy for KKR
The multi-language content and consideration of overseas fans
The content collaborations with overseas teams looking to penetrate the Indian market
Moving the IPL to the UAE this year and how it affects content
The upcoming KKR movie and the footage rules
Moving into the fiction space
Connecting the Knight Riders around the world
94 episoder
Dela
Manage episode 270695829 series 1924107
Innehåll tillhandahållet av MrRichardClarke. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av MrRichardClarke eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
TOPICS
Putting IPL and Indian cricket in a global context
The early years of IPL and how heroes like Tendulkar and Ganguly became ‘the opponent’
How cricket start competing with entertainment such as soap opera
How the Knight Riders have developed their fans’ story - the power of brand
The early years without success and the subsequent change in CEO and captain
Changing from a white-collar to blue-collar in club ethos
The success of the first club anthem and “I am KKR”
The adventurer who is part of the team and at the forefront of their content
The Living with KKR documentary
The importance of embedding the content team with the playing team. Taking away gatekeepers
Handling individuals so they create great content but not give away secrets
The use of music and Bollywood spectaculars
Social media - why are their Facebook figures far above other IPL sides
The fans’ think tank helping the real think tank
The 12-year-old who told KKR to choose five players… and they signed four of them
The development of fan culture in IPL
The internationalisation strategy for KKR
The multi-language content and consideration of overseas fans
The content collaborations with overseas teams looking to penetrate the Indian market
Moving the IPL to the UAE this year and how it affects content
The upcoming KKR movie and the footage rules
Moving into the fiction space
Connecting the Knight Riders around the world
94 episoder
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Liknande Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Bitcoin groundbreakers share personal stories of how Bitcoin is changing lives for the better. Host Mauricio Di Bartolomeo, co-founder and CSO of Ledn, speaks with leading Bitcoin voices, entrepreneurs, and human rights advocates to hear their unique journey and practical real-world examples of how Bitcoin has made a positive impact in their lives. Brought to you by Ledn, a leading financial services company built for Bitcoin & digital assets. Ledn offers a suite of lending, saving and tradi ...
…
continue reading
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