#11 - Julian Cole - Strategy Consultant - Bing and you will chime
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Innehåll tillhandahållet av Son of a Pitch - Podcast, Vince Usher, and Max Learmont. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Son of a Pitch - Podcast, Vince Usher, and Max Learmont eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Vince and Max talk to strategy's favourite son, Julian Cole. An educator, a comms planner, a consultant, and a diplomat Julian schools us on how to ask for cash, sell in crazy creative ideas, and avoid existential disaster in your fourties. In the pitch segment we gave Julian the hardest task for the podcast so far, and that’s to get 40% of the world’s search engine users to switch from Google, to BING. How will he do it? Listen to find out.
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