Keeping the SPARK! Alive: A Case Study on Scout’s User Conference

Solution Seekers

Paige Buck is the Partner and Chief Strategy Officer at Kennedy Events, which produces high-level corporate events for leading tech and media companies. She started at Kennedy Events as an event planner, working to build a strategic and talented team before taking on a leadership role. Paige began her career in the nonprofit and tech space, leading fundraisers for companies such as the San Francisco Chamber of Commerce, SF Works, and Craigslist Foundation.

In this episode…

Do you want to plan a corporate event but lack the resources to manage one? Event planning takes careful consideration for details like venue space and budget, and without collaboration, it can be a logistical nightmare.

Paige Buck understands that not every marketing team is equipped to handle the strategic elements of event planning, so she does the heavy lifting. As a partner at Kennedy Events, Paige plans and executes even the most extravagant functions. Case in point: the user conference set on a cruise ship terminal for Scout, a software procurement company. With Paige’s expertise and guidance, Scout was able to overcome the obstacles the venue space presented. When you come to Kennedy Events with a concept in mind, they’ll help you implement it.

In today’s episode of the Kennedy Events Podcast, John Corcoran sits down with Paige Buck, Partner, and Chief Strategy Officer at Kennedy Events, to talk about planning Scout’s user conference on a cruise ship terminal. Paige reveals Scout’s event concept, how Kennedy Events overcame the challenges of the chosen venue space, and how Scout’s acquisition impacted their conference.