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Fanbytes: Masters of Gen Z Marketing
Manage episode 394630508 series 3548750
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Fanbytes are making digital waves with their award winning social media campaigns for some huge global brands. Their secret weapon? Gen Z influencers and unique data insights to what makes consumers stop scrolling.
Ocean Clarke, account director at Fanbytes, shares how their data tools are matching brands with both creators and their social media audiences, whilst Stacey, Sprout's dedicated social media agony aunt, helps a clinic balance content creation against privacy-conscious customers.
Get in touch with Stacey with your own social media dilemma by emailing soundadvice@sproutsocial.com, and continue the conversation with Fanbytes by connecting via @Fanbytes across all social media channels.
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