Embracing Change in a Dynamic Media Landscape With Jonathan Small

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Jonathan Small is an award-winning author, journalist, producer, and host of Write About Now, a podcast where he explores the creative journeys of renowned writers and storytellers. He has held executive roles at major media outlets, including Glamour, Stuff, and Entrepreneur, and contributed to The New York Times, TV Guide, Cosmo, Maxim, and Good Housekeeping. In 2020, he launched Strike Fire Productions, a podcast production and consulting company, working with high-profile clients like SAG-AFTRA and Purely Elizabeth. Known for his storytelling versatility, Jonathan’s experiences range from producing digital series for Game Show Network to moderating panels on branded content, and he recently turned his popular podcast into a book, Write About Now: 30 Authors on Origin Stories, Creative Inspiration, and the Birth of their Bestsellers.

In this episode…

The shifting landscape of media and content creation has left many creators and entrepreneurs scrambling to adapt. From the rise of digital media to the decline of traditional print and television, building a sustainable brand or platform is now more challenging than ever. How can one navigate the challenges and opportunities in the rapidly evolving content marketing field?

Jonathan Small, an award-winning journalist, author, and multimedia producer, shares key insights on successfully pivoting in today’s media industry. Emphasizing the value of authenticity, Jonathan advises creators to focus on their unique strengths, crafting content that resonates by genuinely connecting with their audience’s interests. He discusses the importance of origin stories in branding, as these narratives create memorable connections with audiences. Jonathan also suggests embracing a multimedia approach, as he did by founding Strike Fire, a full-service podcast production company, to diversify his storytelling and reach new audiences through collaborations with clients like SAG-AFTRA and Purely Elizabeth.

Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Jonathan Small, Founder of Write About Now and Strike Fire, about his multifaceted career in media and the art of pivoting. Jonathan dives into how he turned his podcast into a book, sharing authors’ origin stories and creative journeys. He also shares his experiences with true crime storytelling, unique insights on media's shift towards digital, and strategies for using authenticity to build audience connections.