What a Shopping Editor Looks For in Products to Feature with Neha Tandon

Small Business PR

Ever wondered what a shopping editor looks for in products to feature in a story? This episode is a must listen if you want to get featured in top tier media so you can get in front of more customers this holiday season and get more sales.

Here’s What We Cover In the Episode and More:

• Effective strategies for small businesses to pitch products to editors.
• Role and responsibilities of a shopping editor in selecting products for features.
• Significance of high-quality product presentation and website design.
• Tips for crafting a compelling and unique pitch.
• Timing considerations for pitching, especially for seasonal gift guides.
• Follow-up etiquette and best practices after initial pitches.
• The value of offering product samples to enhance coverage chances.
• Building genuine relationships with editors and journalists for better outreach.

Remember, successful pitching is all about relevance, a unique angle, and a touch of that genuine connection. Whether you’re offering a thoughtfully crafted product or reaching out to editors who share your story, there are always ways to make an impact!
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Visit Neha Tandon’s social media page: Instagram: https://www.instagram.com/ohheyitsneh/