5 Mistakes to Avoid When Pitching Journalists for PR

Small Business PR

From cold pitching thousands of times with zero PR connections, or knowing the journalist beforehand, yet getting a combined 1 Billion organic views on hundreds of top media outlets for small businesses, I am sharing my 5 top lessons and what NOT TO DO, so you can get featured for free and make more sales! Remember: journalists are looking for fresh voices to feature and if you do these simple things, they will thank you for making their job easier when publishing a story--one that can reach millions of potential new customers!
Here’s What We Cover In the Episode and More:

• Essential steps before sending a pitch email.
• Importance of correct spelling, formatting and recipient details.
• Crafting irresistible subject lines.
• Verifying journalists’ recent coverage.
• The CPR Method: Credibility, Point of view, and Relevance.
• Structuring concise, three-paragraph pitches.
• Effective calls to action.
• Enhancing pitch credibility by connecting journalists with experts.
• Maintaining persistence and resilience in pitching.

Before hitting send, remember: sloppy spelling and broken links scream unprofessional; don’t pitch what they just published— no one likes déjà vu; your subject line should be enticing, not clickbait; brevity is the soul of a good pitch— ditch the fluff; and finally, a confident call to action beats desperate pleas every time.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

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