Unpacking PR, Branding, and Advertising: Tips for Small Business Owners | Marcy Clark

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Discover the secrets of effective public relations with Marcy Clark, a global PR expert who has made waves from Manchester to Manhattan. Marcy takes us through her exhilarating career journey, offering valuable insights for small business owners on how to find the right PR firm. Learn the key indicators of a competent agency and the red flags to watch out for, while also distinguishing between PR, branding, and advertising to enhance your brand's positioning and strategy.
Marcy's story is one of relentless determination and creativity. From knocking on doors in Manchester to founding the Women's Mafia in New York, she demonstrates how passion and innovation can build powerful networks and successful ventures. Gain an understanding of how PR professionals shape and maintain a company's public image, and hear about Marcy's diverse role as a fractional Chief Marketing Officer for an app aiding people with disabilities.
Equip your business with actionable strategies for PR success, inspired by Marcy's expertise. She shares how to maximize the impact of your PR campaigns, manage potential scandals, and elevate your public image with proactive measures. Additionally, Marcy dispels common myths about PR, emphasizing the importance of integrity and relationship-building in the industry. Tune in for a comprehensive guide on navigating the PR world, ensuring you choose the right partners and approach for long-term success.
Marcy Clark: CEO / Marcy Clark PR & Events
Website: https://www.marcyclarkpr.com/
LinkedIn: https://www.linkedin.com/in/marcyclarkpr/
Facebook: https://www.facebook.com/MarcyClarkPR/
Instagram: https://www.instagram.com/womensmafia/
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Kapitel

1. Global PR Expert Shares Insights (00:00:00)

2. Career Journey in PR and Entrepreneurship (00:06:12)

3. Maximizing PR Campaign Success (00:13:08)

4. Strategies for Scandal-Proofing Your Business (00:21:46)

5. Navigating the PR Industry (00:35:27)