Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
Innehåll tillhandahållet av Small Business Matters. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Small Business Matters eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !
Gå offline med appen Player FM !
The Power of Your Brand with Andy Suggs
MP3•Episod hem
Manage episode 441809497 series 2118198
Innehåll tillhandahållet av Small Business Matters. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Small Business Matters eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode, branding expert Andy Suggs stops by to shed light on one of the small business owner’s most confusing areas of responsibility: marketing. Andy shares his expertise on defining and building your brand, understanding the 12 different brand archetypes, and common mistakes small businesses make. Tune in to learn how consumers digest information today, how Aaron Rents underwent a successful engagement that transformed their brand, and how a simple day of fishing turned into an epic tale. Episode Highlights: • What Matters to Small Business [0:1:58] • How It Began [0:02:46] • Defining Your Brand [0:04:19] • Examples of Great Branding [0:07:24] • What a Brand Engagement Looks Like [0:09:47] • Branding Mistakes Small Businesses Make [0:15:58] • About Reckon Branding [0:17:59] • Leading Client Onboarding [0:19:28] • What’s Different Today [0:20:34] • Aaron Rents: Portrait of a Successful Brand Engagement [0:23:00] • One Piece of Marketing Advice [0:27:44] • Rapid Fire [0:30:13] • Takeaways [0:35:00] • Contact Information [0:35:55] • SBM Announcements [0:37:33
…
continue reading
54 episoder
MP3•Episod hem
Manage episode 441809497 series 2118198
Innehåll tillhandahållet av Small Business Matters. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Small Business Matters eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode, branding expert Andy Suggs stops by to shed light on one of the small business owner’s most confusing areas of responsibility: marketing. Andy shares his expertise on defining and building your brand, understanding the 12 different brand archetypes, and common mistakes small businesses make. Tune in to learn how consumers digest information today, how Aaron Rents underwent a successful engagement that transformed their brand, and how a simple day of fishing turned into an epic tale. Episode Highlights: • What Matters to Small Business [0:1:58] • How It Began [0:02:46] • Defining Your Brand [0:04:19] • Examples of Great Branding [0:07:24] • What a Brand Engagement Looks Like [0:09:47] • Branding Mistakes Small Businesses Make [0:15:58] • About Reckon Branding [0:17:59] • Leading Client Onboarding [0:19:28] • What’s Different Today [0:20:34] • Aaron Rents: Portrait of a Successful Brand Engagement [0:23:00] • One Piece of Marketing Advice [0:27:44] • Rapid Fire [0:30:13] • Takeaways [0:35:00] • Contact Information [0:35:55] • SBM Announcements [0:37:33
…
continue reading
54 episoder
Alla avsnitt
×Välkommen till Player FM
Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.