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Sip, Create, Repeat - A podcast providing marketing strategies you can consume over a cup of coffee.
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Ep. 05 - Email Marketing in 2020 -- Is it Dead? Special Guest - Cody May of StudioPTBO
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In this episode we sit down with Cody May, video and marketing director of StudioPTBO to discuss the state of email marketing in 2020 and how you can leverage the platform.
Even though email was invented in the 1960s, it didn’t really take off from a personal-use perspective until the early 1990s. According to an article on study.com, email was referred to as “electronic mail” until 1993. That’s also when programs like Outlook and Hotmail sprouted wings and took flight.
If you were one of the few marketers in the 90s properly utilizing email marketing, your open rates were as high as 87%. Geez, just imagine that in 2020. List averages are lucky to be 10-20% In fact, Mailchimp released their Email Marketing Benchmarks article in October 2019, and according to their research -- the average open rate for all industries they analyzed was 21.33%.
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