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EP 129 | The best & worst of the 2024 SuperBowl commercial campaigns & what brands can learn: a marketing team’s POV
Manage episode 400859411 series 2953076
Innehåll tillhandahållet av Lauren Loreto. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Lauren Loreto eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Our “SuperBowl” as marketers? The commercials for the SuperBowl. In this episode, Lauren brings on two of her team members: Mack (BGT's Marketing Manager) and Hannah (BGT's Content Manager) to go through the best and the worst of the SuperBowl ads from 2024. They're dissecting not just from a consumer POV, but a marketer's POV, and sharing what brands can learn from these campaigns (and tactics we were impressed/surprised to see!)
Find Lauren Loreto/Brand Good TIme online:
- Our website: brandgoodtime.com
- Follow us on Instagram: @brandgoodtime @shesbusyaf
- Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto
Timestamps:
- The introduction (00:00:00)
- Discussion of the star-studded Super Bowl and demographics (00:02:47)
- Analyzing the Wicked trailer (00:03:02)
- Snapchat ad critique (00:08:23)
- Discussion of the Jesus commercials (00:11:12)
- Etsy's "Gift Mode" ad (00:17:52) T
- The Paramount commercial (00:18:49)
- Teemu ads and potential targeting of Amazon (00:22:23)
- Pluto TV's couch potato farms ad (00:26:05)
- Google Pixel ad for visually impaired (00:27:54)
- Verizon Beyonce ad (00:30:23)
- Uber Eats ad disappointment (00:34:33)
- Homes.com ad series (00:36:35)
- T-Mobile Magenta Member Ad (00:39:22)
- Favorite and Least Favorite Ads (00:41:12)
- Super Bowl and Halftime Show (00:43:10)
- Overall Impressions (00:45:07)
Topics Discussed: podcast, She's Busy AF, Super Bowl commercials, Wicked, demographics, Broadway, Taylor Swift, celebrities, advertising, marketing, full funnel, Service, Michael Sarah, Etsy, Google Pixel, Verizon, Beyoncé, Uber Eats, Homes.com, T-Mobile, Paramount, Arnold, Christopher Walken, BMW, Popeye's, Google, halftime show, Usher, Ludacris, Alicia Keys, roller skate ring, technology, sleep deprivation
Kapitel
1. EP 129 | The best & worst of the 2024 SuperBowl commercial campaigns & what brands can learn: a marketing team’s POV (00:00:00)
2. Super Bowl Commercials With Team BGT (00:00:18)
3. Super Bowl Ads With Religious Themes (00:10:42)
4. Super Bowl Ads Review (00:19:55)
5. Reviewing Super Bowl Ads (00:27:30)
6. Discussion of Super Bowl Ads (00:34:55)
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